Best Neighbor
People love barbecues. What is hard to love is a neighbor that barbecues, because it fills your home with smoke and smell. But there’s a tenant that never ever grills: McDonald’s. That’s why for Burger King, properties alongside its biggest competitor are a great deal. So we helped landlords to promote their own properties by advertising them with real estate signs.
“For rent. Don’t worry: the neighbor doesn’t even barbecue.”
“For rent. Don’t worry: tenant below never grills.”
“For sale. Opportunity: neighbor never grills. Ever.”
“For rent. BBQ smoke-free tenant below.”
“For rent. Don’t worry, the neighbor doesn’t even barbecue.”
Then, this happened:
PRESS
↳ AdAge
↳ Muse by Clio
↳ Campaign
↳ Adeevee
↳ Clube de Criacao Brazil
↳ Veja
+etc.
AWARDS
↳ CANNES LIONS
Shortlist (x1)
CREDITS
AGENCY
↳ DAVID São Paulo e Madrid
TEAM
↳ Pancho Cassis, Sylvia Panico, Rafael Donato, Saulo Rocha, André Toledo, Rafael Ochoa, Guilherme Pinheiro, Toan Mai
TOAN’S ROLE
↳ Concept, Copy