Gamer Asylum

When the pandemic hit and destroyed many industries, tourism got hit the hardest. So, as a business that’s heavily reliant on tourism, ARTOTEL Group needed to reinvent its service and create a new experience that would give travelers new reasons to stay in our hotel again. And that new reason came when China imposed a gaming ban that saw 532 million Chinese gamers lose their right to play games for more than 3 hours a week. Riding on that, we created the Gamer Asylum – equipping every room with the latest gaming equipment so gamers could play with no restrictions.

PRESS

Hypebeast
↳ Contagious
↳ Mashable
↳ Fortune
↳ Line Today
↳ Tribun News
↳ Marketing Interactive
↳ Reddit
+etc.

AWARDS

CANNES LIONS
Silver (x1)
Shortlist (x1)

ONE SHOW ASIA
Silver (x1)
Merit (x1)

ONE SHOW GLOBAL
Merit (x2)

↳ D&AD
Wood (x1)
Shortlist (x2)

↳ CLIO
Silver (x2)
Bronze (x1)

↳ LONDON INTERNATIONAL AWARDS
Bronze (x2)
Finalist (x2)

CREDITS

AGENCY
↳ Ogilvy Singapore

TEAM
↳ Nicolas Courant, Gui Camargos, Jaz Lee, Bruno Andrade, Anggie Aprillia, Koon Lim, Maggie Michella, Toan Mai

TOAN’S ROLE
↳ Concept, Copy