IKEA for Aliens

In 2021, leaked images, documents and videos about UFO sightings took over the internet and mass media. IKEA wanted to get ahead of it and get ready in case aliens exist.

We prepared a welcoming environment for extraterrestrials to easily build their new dream home on Earth, by crafting a special range of furniture assembly manuals in aliens’ first language and true IKEA style, so they can easily understand and assemble IKEA’s most popular products. Who knows if they may move here and live in harmony with us one day.

PRESS

↳ Little Black Book
↳ Campaign Middle East
↳ Design Boom
↳ Bored Panda
↳ Paris Match
↳ Print Mag
↳ The Brew
↳ Design Taxi
↳ EveryLittled
↳ Wersm
+etc.

AWARDS

↳ D&AD
Wood (x1)

CREDITS

AGENCY
↳ Memac Ogilvy Dubai

TEAM
↳ Cristiano Tonnarelli, Eduardo Guimaraes, Daniel Špaček, Toan Mai

TOAN’S ROLE
↳ Concept, Copy