If you know anything at all about history, you might as well know Vietnamese were historically fucked with. So we set out to fuck the world back. This time, harmlessly and creatively.

Toan Mai and Quynh Tran. Dual-Vietnamese creative team currently at Goodby Silverstein & Partners in San Francisco.

“Lunch Mate is NOT Lunchables? What the fuuuuck?”

“This is sick. Fuck the system.”

“Why the fuck did y’all make naked chips???”

“Pretty fucking creepy.”