Best Neighbor
People love barbecues. What is hard to love is a neighbor that barbecues, because it fills your home with smoke and smell. But there’s a tenant that never ever grills: McDonald’s. That’s why for Burger King, properties alongside its biggest competitor are a great deal. So we helped landlords to promote their own properties by advertising them with real estate signs.
![neighbors-1](https://thefckingbook.com/wp-content/uploads/2024/05/neighbors-1.jpg)
“For rent. Don’t worry: the neighbor doesn’t even barbecue.”
![neighbors-2](https://thefckingbook.com/wp-content/uploads/2024/05/neighbors-2.jpg)
“For rent. Don’t worry: tenant below never grills.”
![neighbors-3](https://thefckingbook.com/wp-content/uploads/2024/05/neighbors-3.jpg)
“For sale. Opportunity: neighbor never grills. Ever.”
![neighbors-4](https://thefckingbook.com/wp-content/uploads/2024/05/neighbors-4.jpg)
“For rent. BBQ smoke-free tenant below.”
![neighbors-5](https://thefckingbook.com/wp-content/uploads/2024/05/neighbors-5.jpg)
“For rent. Don’t worry, the neighbor doesn’t even barbecue.”
![best neighbor 1](https://thefckingbook.com/wp-content/uploads/2024/05/best-neighbor-1.jpeg)
![best neighbor 2](https://thefckingbook.com/wp-content/uploads/2024/05/best-neighbor-2.jpeg)
Then, this happened:
![kfc wendy](https://thefckingbook.com/wp-content/uploads/2024/05/kfc-wendy.webp)
![bk on top mcdonald](https://thefckingbook.com/wp-content/uploads/2024/05/bk-on-top-mcdonald.jpeg)
![kfc billboard](https://thefckingbook.com/wp-content/uploads/2024/05/kfc-billboard.jpeg)
PRESS
↳ AdAge
↳ Muse by Clio
↳ Campaign
↳ Adeevee
↳ Clube de Criacao Brazil
↳ Veja
+etc.
AWARDS
↳ CANNES LIONS
Shortlist (x1)
CREDITS
AGENCY
↳ DAVID São Paulo e Madrid
TEAM
↳ Pancho Cassis, Sylvia Panico, Rafael Donato, Saulo Rocha, André Toledo, Rafael Ochoa, Guilherme Pinheiro, Toan Mai
TOAN’S ROLE
↳ Concept, Copy