The Wall of Haikus

Singaporeans are reading tweets, texts, and Instagram captions. Everything bite-sized. Everything but books. So, we helped National Library Board Singapore crunch pages and pages of books and downsized them into 17-syllable Haikus on bookmarks.

We then introduced these Haikus at MUJI stores islandwide, intriguing Singaporeans and enticing them to scan the bookmarks, download books, and fall in love with literature again.